Bourbon draws people together: to drink it, share it, talk about it, hunt for it, show it off on social media and sometimes to give it away for a good cause. t’s a tie that binds groups of people with wide-ranging and high-minded aims.
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We’re proud to announce the 2021 limited edition release of Parker’s Heritage Collection 11-Year-Old Heavy Char Wheat Whiskey. The latest edition is part of an important tradition here at Heaven Hill Distillery. Each year we select a special whiskey to be released in the name of our late master distiller, Parker Beam.
Around the year 2000, Heaven Hill’s owners knew the company needed a bona fide tourism experience. They knew the American Whiskey boom was coming, and impressive tourism experiences unfolding at other Kentucky distilleries far exceeded the company’s informal, “Just show up and we’ll show you around” tours. If its visitor center were to gain attention on the brand new Kentucky Bourbon Trail, it had to be attractive and engaging, a place that whiskey lovers would visit intentionally, and a destination that closed the loop between the Heaven Hill story and the brands its customers loved.
In November 2018, Heaven Hill Distillery proudly unveiled plans to renovate and expand the Bourbon Heritage Center. And now, we’re excited to announce the opening of the Heaven Hill Bourbon Experience (HHBE) in Bardstown, Ky.