Introducing the Latest in the Parker’s Heritage Collection
We’re proud to announce the 2021 limited edition release of Parker’s Heritage Collection 11-Year-Old Heavy Char Wheat Whiskey. The latest edition is part of an important tradition here at Heaven Hill Distillery. Each year we select a special whiskey to be released in the name of our late master distiller, Parker Beam.
Around the year 2000, Heaven Hill’s owners knew the company needed a bona fide tourism experience. They knew the American Whiskey boom was coming, and impressive tourism experiences unfolding at other Kentucky distilleries far exceeded the company’s informal, “Just show up and we’ll show you around” tours. If its visitor center were to gain attention on the brand new Kentucky Bourbon Trail, it had to be attractive and engaging, a place that whiskey lovers would visit intentionally, and a destination that closed the loop between the Heaven Hill story and the brands its customers loved.