Around the year 2000, Heaven Hill’s owners knew the company needed a bona fide tourism experience. They knew the American Whiskey boom was coming, and impressive tourism experiences unfolding at other Kentucky distilleries far exceeded the company’s informal, “Just show up and we’ll show you around” tours. If its visitor center were to gain attention on the brand new Kentucky Bourbon Trail, it had to be attractive and engaging, a place that whiskey lovers would visit intentionally, and a destination that closed the loop between the Heaven Hill story and the brands its customers loved.
Discover Our Award-Winning Portfolio
Each year, Whisky Advocate magazine releases its renowned and highly anticipated Top 20 list. These are the whiskeys deemed worthy of your attention. We’re proud to say that in 2020, Heaven Hill Distillery earned two spots on the list—including the top prize.