8 American Whiskey Trends to Watch

Amid this ongoing American Whiskey boom, we went looking for insights into some active and emerging industry trends by sitting down with several subject-matter experts.

Continuing a Family Legacy

On Sept. 1, 2022, Kate and Allan Latts became co-presidents of Heaven Hill. And after serving 51 years as Heaven Hill’s president, Max Shapira (Kate’s father and Allan’s father-in-law) became its executive chairman.

The Rye Whiskey Rundown

Most American Whiskey fans love Bourbon, but a sizable and growing segment of drinkers enjoys Rye Whiskey. In the late 1700s, that latter fact wouldn’t surprise anyone since rye was the whiskey of choice.

New American Whiskey Distillery Coming to Bardstown

Nine decades since first operating a distillery in Bardstown, Kentucky, we are deepening our Bourbon roots in our home community. Today, we announced plans for a new, $135 million distillery to open by 2024. The state-of-the-art distillery will increase our distilling capacity to meet global whiskey demand and marks our return to distilling in Bardstown.

New Release: Old Fitzgerald Bottled-in-Bond Spring 2022

We’re proud to announce the spring 2022 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey. For this edition, barrels were pulled from across three floors of rickhouse V at Heaven Hill Distillery’s main campus in Bardstown, Kentucky. The Bourbon was put into barrels in the fall of 2004 and bottled in the spring of 2022, making this the first 17-year-old bottle in the Old Fitzgerald series.

Introducing the Heaven Hill Heritage Collection

We’re proud to announce the release of Heaven Hill Heritage Collection 17-Year-Old Barrel Proof Kentucky Straight Bourbon Whiskey—the first edition of the new Heaven Hill Heritage Collection.

The History of Women Behind Bars

Lynn House will tell you that she grew up around spirits. In fact, some of her fondest memories are of the women in her life enjoying brandy, making moonshine or sipping on a whiskey.

Why You Should Add Bottled-in-Bond to Your Collection

March 3 marks the anniversary of the passage of the Bottled-in-Bond Act of 1897, a 125-year-old landmark law created to improve the quality of the whiskeys we all love. Here’s why it was needed.

Tales from the Hill Podcast Returns

At Heaven Hill Distillery, we believe in sharing the stories behind our spirits and learning from the people who know them best. That’s why in 2019, we launched the Tales from the Hill podcast.

Meet the Man Behind AFROFUSION

On a recent November evening in Louisville, Kentucky, Jack Beguedou is busy with final preparations. In just two hours, guests will arrive for the second-ever AFROFUSION dinner. A lot of prep has gone into picking the best West African food, Bourbon and cocktail pairings, and this is the first chance the crew at the city’s Afrokanza Lounge has had to execute the plan. But it’ll be worth it because all this hard work is for a concept Beguedou is excited to share.