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How the Secondary Market is Changing American Whiskey

Over the last ten years, “The Bourbon Boom” has produced a terrific and terrible dichotomy. More people than ever are enjoying America’s native spirit, with a rich culture of fans and festivals to celebrate it.

Introducing Elijah Craig Toasted Barrel

Heaven Hill Distillery is proud to announce the launch of Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey. This is the latest line extension from our award-winning Elijah Craig family, and adds an extra layer of sweet oak complexity to the traditional Bourbon.

Tales from the Hill Returns for Season 2

Last year, we launched an all-new podcast for fans of Heaven Hill Distillery, bringing you stories of our past, present, and future as nurturers and preservers of American Whiskey. Tales from the Hill presents a unique opportunity to dive deeper into our heritage with the people who know us best.

The Essential Role of Kentucky Limestone Water

For a spirit with such a nuanced and complex flavor profile, Bourbon is made from decidedly few ingredients. All of those deep caramels, lingering baking spices, subtle fruit, and smoke notes emerge from a simple-but-exacting combination of grain, yeast, charred oak… and, of course, water.

Old Fitzgerald Bottled-in-Bond: Fall 2020 Release

Heaven Hill Distillery Announces Latest Edition of the Old Fitzgerald Bottled-in-Bond Decanter Series Heaven Hill Distillery is proud to announce the release of the fall 2020 edition of Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey. At 14-years-old, this release is comprised of barrels produced in fall of 2005, and bottled in fall of 2020. The […]

Craft in American Whiskey

In the world of American Whiskey making, craft has a variety of connotations. For some, craft has become identified only with small operations, producing expressions of exclusivity and limited supply. But that’s only part of the full, rich story of American Whiskey.

How to Decipher a Whiskey Label like a Pro

There’s a saying here in Kentucky… “The best Bourbon is the one you like the best.” This reflects the straightforward attitude that people around here bring to American Whiskey, the product we get to share with the world and helps to fuel our regional identity.

How to Store & Care for Your Whiskey Collection

That rare find. A vintage release. Some of your favorite standbys, poised and on-the-ready for an evening pour. As anyone attuned to the American Whiskey conversation on social media knows, whiskey collecting has grown immensely in the last few years, and proudly displaying one’s personal stock has become a hallmark of the Bourbon Boom.

How Heaven Hill is Giving Back

Heaven Hill Distillery is the largest family-owned and operated Bourbon distillery in America, and we are proud of the spirits we craft here in Kentucky. But more than that, we’re proud to be part of a community

Remaining Steadfast During COVID-19

American Whiskey has always been a long game. After founding our distillery and filling our very first barrels of Bourbon, we had to wait a full four years for that whiskey to age properly before releasing Old Heaven Hill Bottled-in-Bond in 1939.

Discover Our American Whiskey


You've heard of Evan, Elijah, and Larceny. Now discover our entire American Whiskey portfolio.