October 11, 2019
New Barrel Proof Bourbon is the first addition to the Larceny family
Heaven Hill Distillery is proud to announce Larceny Barrel Proof Bourbon, the first line extension of Larceny Kentucky Straight Bourbon Whiskey. The Small Batch Bourbon will be released three times per year, with the first offering shipping in January 2020.
Launched in 2012, Larceny is one of the most successful new-to-the-world Bourbons of the past decade, enjoying both critical and consumer acclaim. With Larceny Barrel Proof, Heaven Hill is inviting whiskey fans to experience Larceny as our distillers do: straight out of the barrel. Each release will be bottled at barrel proof and non-chill filtered.
Larceny Barrel Proof will be released in three distinct batches per year: January, May, and September. Each batch will vary in proof, and consist of barrels aged six to eight years. A specific batch number will be shown on each bottle. The naming convention works as follows:
- The alpha character designates which batch of the year that bottle came from
- The numeral that follows represents the month of the release
- The last two digits indicate the corresponding year of release
For example, the first release will be A120, with “A” representing the first batch of that year, “1” representing January, and “20” representing the year 2020.
The Bourbon continues Larceny’s traditional design, with its distinctive pinched-waist, flask-shaped bottle. On the front, a black label highlights Larceny’s hallmark skeleton key logo and the signature of John E. Fitzgerald. The lower face label denotes “Barrel Proof” in red and includes the batch number, proof, and alc/vol for each particular release.
Larceny is the heir to the wheated Bourbons that make up the historic Old Fitzgerald franchise acquired by Heaven Hill Distillery in 1999. Continuing the tradition of Old Fitzgerald using wheat in place of rye as the secondary grain in the mashbill, Larceny uses more wheat than any of its competitors for a softer, rounder character. The brand is inspired by the history of John E. Fitzgerald, who as a treasury agent in the late 1800’s and early 1900’s was one of the only people legally allowed to carry the keys to the barrel storage rickhouses. With a discerning palate for fine Bourbon, John E. Fitzgerald often used his rickhouse keys to gain access to some of the best Bourbon barrels for himself. Those barrels from which he chose to help himself were often referred to as “Fitzgerald barrels” around the distillery.